Insurance that people can’t stop talking about. Literally.

Lemonade's first ever 360° campaign, across connected TV, Instagram Stories, social video, statics, and Google search, is built on the idea that our customers love Lemonade so much that they have to rave about us any chance they get.

And that’s surprising. For insurance.


Connected TV :30s

 
 
 
 
 
 

Online Social :15s


 

We put our reviews to the test using Instagram’s poll function, finally answering the age-old question of “Would you rather have breathtaking views of wildlife and nature, or… good insurance?”

 
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CREATIVE DIRECTOR: Nuno Ferreira
Design Lead: Devin Croda
Sr Copywriter: Nate Mayer
Animators: Emma Gilberg and Roy Manor
Role: Copywriter