No Fan Left Behind. Even in the frozen tundra of Alaska.
Smirnoff, the Official Vodka Sponsor of the NFL
For Smirnoff’s first year as the Official Vodka Sponsor of the NFL, we conducted the world’s first official independent study of football fans to discover what they really wanted.
Of all the weird and wacky things we learned, one stat stood out the most—2% of football fans would not be watching the Super Bowl. And that’s just unacceptable.
So we found some of these 2%-ers, hard-working miners in the last frontier, and brought the big game to them.
Because this Super Bowl, Smirnoff is leaving no fan behind.
