Smirnoff Instagram

BE THE AUDACIOUS SPARK THAT IGNITES THE COLLECTIVE
We took over Smirnoff’s Instagram in 2023, and what a journey it’s been!
As a copywriter, I use Smirnoff’s platform to inspire vibrant moments that unite everyone. We tap into the cultural vibe, unlock a voice that resonates with our people, and focus on delivering that iconic Smirnoff audaciousness, ingenuity, and intentionality in every post. Check it out!


 

Adding a little sp-ICE to Valentine’s Day

Spotify Wrapped is my Super Bowl

 
 

A main character moment

Did Dune Part 2 change your life too? Timothee… call me…

 
 

Memes come and go, but Twilight is forever

A horoscope themed cocktail series? Say less!

 

cREATIVE dIRECTORS: pET mAGNO AND fELTON brown
Art Directors: Genique Smith and Uten Lama
Role: Copywriter