Finally, pet insurance that feels like a treat.

In August 2020, Lemonade launched pet insurance, a first since the company was founded in 2015.


Pet Dream Theater

I concepted and developed the idea for our brand new Instagram channel, @Lemonade_pet, celebrating the launch of our newest pet insurance product. Interactive, dramatic dream interpretations of our most zenned-out pets is the essence of #PetDreamTheater, as it combines my two favorite past times- watching my cat sleep, and … sleeping.

 
 

Pet Socials

 
 

CREATIVE DIRECTOR: Nuno Ferreira
Design Lead: Devin Croda
Sr Copywriter: Nate Mayer
Animators: Emma Gilberg and Roy Manor
Role: Copywriter