Smirnoff ICE
JUST ADD ICE.
We launched a new brand platform for Smirnoff ICE with bedazzled (aka ICED OUT) bottles of ICE—The kind you sip and the kind that blings—all across the country.
ICED OUT TV SPOT
Hopping aboard the viral CGI video trend, we worked with VertexCGI to keep our New ICE Age going online with some eye-popping digital stunts in LA and Chicago.
Los Angeles ICE
Chicago ICE
ICE-Y OOH
